UK web manager
Location: London, England
Description: GroupeYvesRocher is in need of UK web manager right now, this career will be reside in England. Detailed specification about this career opportunity please read the description below. Based in London
(training period 3 to 6 months in Paris)
Job Purpose
The purpose of this role is to set drive and deliver the Ecommerce Strategy for Petit Bateau and to manage activities to drive t! raffic to the web-site; optimising marketing activities to ensure maximisation of return on investment. You will work closely across the marketing team to align brand and marketing activities, whilst supporting product and site development strategy with insight & experience.
- Reports to the Uk Sales Manager
- To manage and deliver Petit Bateau UK’s Ecommerce Strategy.
- Set the website KPI’s inline with business requirements.
- Responsible for providing weekly and monthly analytical reports and implementing change based on the site performance to maximise site traffic and conversion rates.
- Responsible for web analytics tools, tracking and management information systems to monitor current online marketing campaign performance, seek out new opportunities and improve performance. To develop appropriate metrics and procedures to measure effectiveness of all on-line mar! keting activity (ROI) using web analytics tools to monitor cam! paign performance and seek out new opportunities
- To develop and manage the SEO strategy either directly, or through an external agency, to ensure that strong search engine optimization is achieved through management of keywords and link building. Maintain high rankings for top performing keywords.
- Ensure ongoing usability and website testing to ensure effective evolution of site design, content and functionality to take ownership of analysing the online customer journey and to propose and implement improvements for site functionality and the customer journey to improve this and to increase the site conversion rate and increase the volume of online sales.
- Work with the Marketing team to develop ecommerce marketing plans which support customer acquisition and retention. Work with the Marketing team to increase the volume of high quality, qualified traffic to the website through the best practise online marketing /SEM techniques, specific to the UK.
- Effectively plan & manage ongoing web development in line with the Marketing and wider commercial and business strategy. Drive the online proposition, extending existing brand values to this channel.
- With the Uk Sales Manager, create, implement and oversee the annual online marketing plan.
- Manage regular online competitor analysis on relevent markets. Look for trends and new opportunities from the wider micro and macro environment. Undertake competitor, sector and market analysis in order to develop new PPC plans / strategies based on inventory, supply and consumer demand trends, maintaining ROI at all times.
- Provide and articulate regular competitor intelligence which gives insight into current web performance and trends in order to assess effectiveness, ROI & profitability.
- To ensure that all website development requirements are prioritised with IT team/external development team and to take part in any discussions about website! development with the IT team and other internal resources
- Eva! luation of new media and new technology for online progression, including development for mobile web and apps.
- Create and source of content for the website; create tactical initiatives to help support specific products, and to target particular markets. Ensure all content reinforces Petit Bateau’s brand values.
- Ensure a customer centric approach is taken online, ensuring clarity, simplicity and effectiveness of communication in line with brand personality, tone of voice and objectives.
- Use experience to challenge current online practices.
Personality: Passionate about the online environment.
Cutting Edge Vision to drive the online strategy forwards
Self-driven and comfortable ‘rolling up sleeves’.
Customer-focused and understands importance of service delivery excellence. Is able to challenge processes and construct logical, credible and winning arguments that will persuade! decision makers (internal and external).
Proven ability at delivering strategic growth.
Commercially minded with an excellent and be able to build rapport and communicate effectively at all levels.
Specific Job Skills
- Extensive knowledge in the online environment
- Commercially driven.
- Complete understanding and passionate about the online environment
- Clear understanding of key online marketing priorities.
- Excellent understanding of Excel and other analytical tools
- Ability to work to deadlines (and to ensure others do).
- Demonstrable organisation/communication/interpersonal skills.
- Fluent in written and spoken English, a knowledge of French would be an asset
- Good team player.
- Demonstrable online vision
- Proven track record of delivery results in an online environment
- Proven track record of managing in an ! online environment
- Good web / cms technical experience
- Extensive experience management and understanding / implementation of PPC and SEO
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If you were eligible to this career, please deliver us your resume, with salary requirements and a resume to GroupeYvesRocher.
Interested on this career, just click on the Apply button, you will be redirected to the official website
This career will be opened on: Sun, 21 Jul 2013 04:01:12 GMT
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